Immersive Introduction Amidst stage smoke and Hollywood-style dazzling lights, Archer Aviation “flew” its Maker into public view two weeks ago. On an immersive cinema platform in a hangar in Hawthorne, California, Maker emerged amid all the pounding two drummers could produce. It seemed to hover above the varied scenery over which it appeared and the on-stage and on-screen special effects were special indeed. The cynosure of the hoopla, however, was strangely static, even though its guiding lights were highly animated. Co-founders and Co-CEOs Brett Adcock and Adam Goldstein performed flawlessly in promoting their creation, adding to the professionalism of the event. Since the event was inside, and the crowd was allowed to come on stage under the rotor blades, it …
